Cupcake Challenge

An “Apprentice” style challenge where teams invent, create and market  a new brand of cupcakes!

Similar to the kind of challenge seen on “The Apprentice”, teams create a new brand of cupcakes.

Teams begin by inventing their new cupcakes. With a wide range of ingredients and tools available, teams can let their imaginations run wild. Teams can try out a variety of types and colours of ingredients and experiment with different plungers, cutters, moulds and nozzles in order to make their sweet treats unique!

Teams then develop their cupcake brand by giving it a catchy name and designing and making the packaging.

Ingredients and packaging materials are priced, so teams will need to keep an eye on costs and decide how they will price their product to make the best profit.

Teams then develop their marketing plan and must decide who their product is aimed at, how they are going to appeal to their target market, what USPs their product has, where it will be sold and at what RRP.

Teams then pitch their product, brand and marketing strategy in a presentation to the judges and, as a fun finale, teams perform their own advert!

Prizes will be awarded to the winning team and, as a fun and sociable conclusion to the event, teams can dig in and enjoy their cupcake creations together!